-
brand introduction
the national cellar 1573 is originated from the 1573 treasure-class national cellars, a continuously-used andwell-protected historical and cultural site at the national level, and made pure manually through the luzhou laojiao traditional baijiu-making techniques, which have been included in the first group of the “representatives of national intangible cultural heritages”.
-
brand introduction
with the yeast of more than 690 years’ history as the core, luzhou laojiao tequ adopts the ancient baijiu-making technique of intangible heritage carried on by 23 generations to createa superior taste featuring “thick aroma, refreshing taste, lingering aftertaste and more aroma after meal”.
-
brand introduction
luzhou laojiao erqu is a core product targeting at the middle and low-end market, it is widely recognized and favored by the consumers for its aromatic style of “purity, lingering taste, sweetness and refreshment”, the excellent quality featuring “aromatic and authentic taste” and “moderateness and throat soothing” and the high price performance ratio.
-
brand introduction
the diversified development of baijiu towards youth, fashion and internationalization has become a trend. an innovative multi-mixed cocktail"baidiao" made by luzhou laojiao as its strategic product was released to the world market officially in 2017, and it would become another hot product of luzhou laojiao chased by the young consumers.